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VIDEO: Koffee – The Harder They Fall [Watch Video]

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Award Winning Jamaican sensation Koffee has just released the official music video for her song titled “The Harder They Fall” from the Netflix released movie of the same name. The song and video’s release comes by way of Geneva Club and Roc Nation Records on Koffee’s YouTube channel.

The video was Directed by child. (Doja Cat’s “Woman,” Janelle Monae’s “Turntables”), the video is set against the backdrop of a deserted Western town inspired by the film, and opens with a scene of a horseback gang overtaking the town, layered under flickering close ups of characters: Cherokee Bill, Trudy Smith, and Rufus Buck.

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“I’m very excited about this release,” said Koffee.

“Being a part of such a powerful project is an honor. We put a lot of work into bringing this song to life and I hope fans will be able to connect to all the special elements we’ve woven into the video.”

Jeymes Samuel, British-Nigerian filmmaker who made his feature debut with the Netflix Western, co-wrote the motion picture with Boaz Yakin, has also help produced Koffee’s record, and composed the lyrics with Jay-Z for the award-winning film’s soundtrack.

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