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CULTURE AND TRADITION

Enugu Monarch Confers Chieftaincy Title On Jim Nwobodo’s Wife

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H.E. Dr. Patricia Nwobodo being decorated with the chieftaincy title, as "Odi Uko Na Mba"

The Wife of the former governor of old Anambra State, Senator Jim Nwobodo, Patricia, has been conferred with a chieftaincy title, as “Odi Uko Na Mba”(Rare Gem).

The title was conferred on her by the traditional ruler of Attakwu, Akegbe Ugwu ancient Kingdom in Nkanu West Local Government Area of Enugu State, HRM Igwe Greg Ugwu.

The honour was held on Friday, January 3, 2025 at Igwe’s Palace, Attakwu, Akegbe Ugwu during the 21st coronation anniversary and 2nd Ofala of the monarch.

The title was in addition to various chieftaincy titles Nwobodo had received.

She received the chieftaincy title in the presence of some prominent traditional rulers in the South-East, including the Obi of Onitsha, Igwe Nnaemeka Achebe; and the Chairman, Enugu State Traditional Rulers Council, Igwe Ikechukwu Asadu.

Conferring her the honour, Ugwu, said Attakwu, Akegbe Ugwu ancient Kingdom, singled her out for the honour because of her commitment to the development of Awkunanaw communities and Nkanu clan, expressing optimism that the recognition would spur her to do more.

“She has done wonderful things in Enugu State and Nigeria, particularly in Akwunanaw. That’s why we are recognizing her today. My advice to her is to continue the good work,” he said.

Dr. Patricia Nwobodo & Enugu Deputy Governor, Bar. Ifeanyi Ossai

The traditional ruler commended Dr. Nwobodo for her selflessness and extensive contributions to the community, the state, and Nigeria as a whole.

He emphasised the significance of acknowledging those who had made notable impacts, stating, “Titles such as Odi Uko na Mba are not merely ceremonial; they come with the responsibility of continued service and leadership.

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“We encourage her to persist in her good work; posterity will be kind to her.”

Chairman Enugu Traditional Rulers Council, Igwe Samuel Asadu greeting Dr. Pat Nwobodo after her decoration

Earlier, Sen. Ken Nnamani, the chairman of the occasion, emphasized the importance of preserving Igbo culture, urging traditional rulers to emulate Ugwu’s efforts to celebrate individuals who contribute positively to their communities.

HE. Dr. Okwesirieze Nwodo, Sen. Ken Nnamani & Dr. Pat Nwobodo

The Obi of Onitsha, also praised Mrs Nwobodo, noting that her recognition reflected her exceptional contributions.

In a remark, the Enugu State Commissioner for Local Government, Rural Development, and Chieftaincy Affairs, Deacon Okey Ogbodo, praised the practice of honouring those who have significantly contributed to the society.

He reiterated the state government’s commitment to supporting traditional rulers in their communities to uplift the people.

“It is our cultural duty to honour those deserving of recognition, especially individuals who have positively impacted society in any way, or who have excelled in their chosen professions.

“Today, the Odi Uko Na Mba 1 of Enugu State, Dr. Nwobodo, was celebrated as our people joyously rolled out the drums in her honour.”

“This accolade reflects the community’s appreciation for the significant work this woman has done alongside our esteemed leader in politics, Enugu State, His Excellency, Sen. Jim Nwobodo.

“She has embodied the roles of a mother and an educator, excelling in her profession, and I thank the people of Enugu State for this honour,” Ogbodo said.

(L) HE. Ifeanyi Ugwanyi (Middle) Dr. Pat Nwobodo (R) Deacon Ogbodo, Commissioner For Rural Development & Chieftaincy Matters

Also, the Chairman, Enugu South Council Area, Hon. Caleb Ani, acknowledged the magnanimity of Nwobodo, expressing the hope that the recognition would motivate her to do more.

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“This award signifies her immense contributions to the development of our local government and the state at large. Her generosity knows no bounds, and she is a staunch advocate for youth empowerment and the upliftment of the disadvantaged.”

HE. Sen. Jim Nwobodo & Enugu South Council Chairman, Hon. Caleb Ani

Hon. Obiora Obeagu, Chairman of Isi-Uzo Council Area added that he was not surprised by the honour. “The Nwobodo family has a distinguished record of service to humanity, and this honour reflects that legacy.

“She joins her husband, our father Jim Nwobodo, in making valuable contributions to society.”

“We are here from Isi-Uzo in solidarity to congratulate them and hope this honour serves as a platform that inspires them to continue doing good in Enugu South and beyond.”

Igwe-elect of Ogugu Ntu-egbenese Ancient Kingdom in Awgu Local Government Area of Enugu State, Chief Aloysius Ogbonna, conveyed his congratulations to Dr. Nwobodo, emphasising that her chieftaincy title embodies her exceptional character.

“Her title signifies that she is a rare gem, someone truly special, and it is an honour for our community to bestow such a title upon her.”

Chief Ogbonna urged the younger generation to look up to her and emulate her admirable deeds, so they too may receive recognition in their own time.

Responding, Nwobodo, said she was elated that the honor was coming from her place of marriage and promised to be more committed in doing good.

“This award tells me this is truly home for me. I’ve always felt that, but it’s even more profound now. If I were to come back to life, I’d choose to live or marry in Enugu State again,” she insisted.

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She remarked, “This chieftaincy award presents a great challenge to me. What I witnessed today exceeded my expectations and will inspire me to do even more. While I have received chieftaincy awards in the past, today’s is unique.”

The event was attended by notable figures, including the Governor of Enugu State, Dr. Peter Mbah, represented by his deputy, Bar. Ifeanyi Ossai and the Secretary to the State Government, Prof. Chidiebere Onyia

Others are the former President of the Senate, Chief Ken Nnamani; former Enugu State Governor, Dr. Okwesilieze Nwodo; and retired Justice Afam Nwobodo, among others.

Enugu South LGA Media

CULTURE AND TRADITION

Celebrating an Illustrious Son of Nri: Sir Chima Pius Nwokoye as he is Initiated into the Prestigious Nze na Ozo Society

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With immense joy and pride, the people of Nri celebrate one of their illustrious sons, Sir Chima Pius Nwokoye, on the auspicious occasion of his initiation into the prestigious Nze na Ozo Society of the Ancient Nri Kingdom. The historic ceremony took place at the Alexander Nwokoye Country Home, Umu Nduka Enwe Family, Umudiana Adama, Nri, in Anaocha Local Government Area of Anambra State.

Sir Chima Pius Nwokoye, Mgbologwuinyi Mgbago na Mgbada, Ugochukwutubelu, Kpakpando Nri is the first son of the late Sir Alexander Nnakwuzie Nwokoye (Mkpọlọgwụinyi) and Lady Esther Nwojinika Nwokoye, Iyom Eziafakaego (née Tabansi). He is also the distinguished grandson of His Royal Highness, Eze Nri Tabansi Udene, a lineage that reflects a rich heritage of honour, leadership, and dedicated service to society.

A seasoned engineer and a worthy Knight of St. Mulumba, Sir Chima has built an outstanding reputation through exemplary leadership, integrity, and selfless service. He also served meritoriously as President of the Rotary Club of Nigeria, Trans Amadi, Port Harcourt, where he championed humanitarian causes and community development initiatives that positively impacted many lives.

By taking the revered Ozo title, Sir Chima Pius Nwokoye joins the ranks of distinguished custodians entrusted with preserving the customs, traditions, values, and moral heritage of the Ancient Nri Kingdom. His initiation represents not only a personal achievement but also a reaffirmation of the enduring cultural legacy of Nri.

We heartily congratulate Sir Chima Pius Nwokoye and the entire Nwokoye family on this remarkable and well-deserved milestone. May his Ozo title continue to bring him honour, wisdom, divine blessings, and the grace to uphold the noble traditions of the Ancient Nri Kingdom for generations to come.

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Congratulations once again to Sir Chima Pius Nwokoye and the entire Nwokoye family on this memorable achievement.

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CULTURE AND TRADITION

Members of the Nigeria Police Force and Udogachi security paid a courtesy visit to the incoming EzeNri (See Pictures)

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Yesterday, being 8th April, 2026, a combined team comprising members of the Nigerian Police Force and Udogachi Security paid a courtesy visit to the incoming EzeNri, Ọba Alọkwụeche, Barrister Chukwudi Nwokoye.

The delegation was led by Inspector Gabriel Owoicho Adokpa of the Nigerian Police Force and Mr. Christopher Nwosu of Udogachi Security. The visit was aimed at strengthening collaboration between formal law enforcement agencies, local security outfits, and the traditional institution in maintaining peace and security within the community.

During the visit, the team formally paid their respects to the Ọba and commended his leadership role in promoting peace and unity. Inspector Adokpa reiterated the commitment of the Nigerian Police Force to ensuring the safety of lives and property, while also emphasizing the importance of community partnership in effective policing.
Mr. Christopher Nwosu, speaking on behalf of Udogachi Security, highlighted the role of local security initiatives in complementing the efforts of the police. He stressed the need for continuous cooperation and information sharing between all stakeholders.

In his response, Ọba Alọkwụeche, Barrister Chukwudi Nwokoye, appreciated the visit and commended the joint efforts of both the Nigerian Police Force and Udogachi Security. He encouraged sustained collaboration and urged all parties to remain committed to the peace, stability, and development of the community.
The visit concluded on a positive note, with assurances of continued partnership in fostering a secure and peaceful environment.

See more pictures below

#ObaAlokwueche #NigeriaPoliceForce #UdogachiSecurity #Nrikingdom #GoViral

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CULTURE AND TRADITION

Igwe Amawbia Announces ₦187,000 Prize for Yam Farmers

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Traditional Ruler of Amawbia, Igwe Uchenna Okonkwo (Okpaligwe), has announced a total prize of ₦187,000 for farmers who produce the biggest yams in the community.

The announcement was made on Saturday during the grand finale of this year’s Ezi Okpaligwe ceremony held at Amawbia Town Hall.

Igwe Okonkwo said the festival marks the beginning of the farming season, adding that the initiative is aimed at encouraging productivity among farmers.

According to him, the farmer or village that produces the biggest yam will receive a cash prize of ₦100,000, while the second and third positions will get ₦50,000 and ₦25,000 respectively.

He also urged the people of Amawbia to seek blessings for a fruitful farming season, offering prayers with kolanut for a bountiful harvest.

In his remarks, the President-General of Amawbia Town Union, Nze Chukwuka Odumodu (Akalanze Amawbia), described the community as peaceful and united, with a strong vision for progress.

He noted that the strength of Amawbia lies in its unity, which continues to drive steady growth and development.

“This is not just a gathering,” he said, “but a celebration of who we are as a people — united, resilient, and committed to a better future.”

Also speaking, the Deputy Speaker of the Anambra State House of Assembly, Hon. Patrick Okoye, said he attended the event because of his deep roots in Amawbia and pledged continued support for the community.

Highlights of the event included dance performances by Amawbia women and an appearance by the revered Ijele masquerade.

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Nri Kingdom: Behold A True Custodian of Tradition.

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In the sacred traditions of Igbo land, the throne of EzeNri is not taken by power or force, but by destiny, character, and the will of the people, guided by the ancestors.

Today, many sons of the land look with hope and pride towards Oba Chukwudi Nwokoye, a man whose dignity, wisdom, and respect for culture reflect the true spirit of the ancient Nri Kingdom.

Though the crown has not yet been placed upon his head, the signs of leadership, humility, and devotion to tradition surround him. In the eyes of many elders and sons and daughters of Nri, Alokwueche stands as a worthy son of the soil — one whose heart beats with the culture, peace, and sacred heritage of our forefathers.

The throne of Nri represents truth, justice, and spiritual authority over the land. And as the drums of tradition continue to sound, the people already know that the right man has risen to uphold the honor of the kingdom.

May the ancestors continue to guide the process, and may divine wisdom continue to lead the elders, since destiny has chosen the man who is poised to uphold the honor and dignity of the kingdom.

Igbo kwenu!
Nri kwenu!

Culture lives on, as destiny itself has chosen the rightful Eze Nri.

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Insecurity Forces FG To Postpone NAFEST 2025

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The Federal Government has postponed the 2025 National Festival of Arts and Culture (NAFEST), earlier scheduled to open today in Enugu, citing heightened insecurity and the prevailing national mood.

The announcement was issued yesterday in Abuja by the Special Assistant on Media and Publicity to the Minister of Art, Culture, Tourism and Creative Economy, Nneka Anibeze, following consultations with stakeholders.

According to the ministry, proceeding with the festival at a time of widespread grief would be insensitive, despite the readiness of more than 28 participating states already in Enugu.

“NAFEST is a unifying platform that showcases Nigeria’s cultural diversity and soft power. The decision to postpone reflects empathy and respect for affected families across the country,” the statement read.

The ministry noted that a new date will be communicated after further engagements with state delegations and security agencies.

It assured that the federal government remains committed to strengthening national cohesion through cultural exchange when conditions improve.

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CULTURE AND TRADITION

Nat’l Festival of Arts And Culture Holds In Nov As Enugu Gov’t Constitutes Committee

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The Enugu State Government has formally constituted a Local Organising Committee (LOC) for the hosting of the 2025 National Festival of Arts and Culture (NAFEST), scheduled to take place in Enugu from November 22 to 29, 2025.

Governor Peter Mbah, who inaugurated the committee on Monday, charged its members to deliver a world-class, top-notch, and memorable cultural festival that would highlight the state’s rich cultural heritage, artistic excellence, and unique tourism attractions.

Represented by the Secretary to the State Government (SSG), Prof. Chidiebere Onyia, the governor emphasised the need for meticulous planning, proper coordination, and speedy execution of all preparatory activities.

He urged the committee to ensure that Enugu presents a befitting image worthy of its reputation as a peaceful, vibrant, and culturally rich state.

According to the terms of reference read by Onyia, the committee is mandated to plan, organise, and implement all activities leading to and during the hosting of NAFEST 2025, in line with the theme and objectives of the National Council for Arts and Culture (NCAC).

The LOC is expected to coordinate all sub-committees and stakeholders involved in the festival, handle logistics, publicity, hospitality, and security, as well as showcase Enugu’s cultural and tourism assets to both national and international audiences. It will also liaise with the NCAC and other national bodies to ensure seamless collaboration and efficient delivery.

Other responsibilities include developing a comprehensive work plan and timeline for the event, overseeing venue preparation, accommodation, transportation, and welfare arrangements, as well as managing sponsorships, media relations, and branding. The committee will also ensure the safety and security of participants and visitors throughout the festival period.

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The LOC, which will function under the supervision of the Commissioner for Culture, Tourism and Creative Economy, Barr. Ugochi Madueke, comprises representatives from the Ministry of Culture and Tourism, Ministry of Information and Communication, the NCAC Enugu Office, the Enugu State Tourism Board, the Enugu State Council for Arts and Culture, the Enugu State Broadcasting Service (ESBS), relevant government agencies, private sector representatives, and cultural stakeholders.

Responding on behalf of the committee, Madueke expressed gratitude to the governor for the confidence reposed in the members, assuring that the committee would deliver excellent results and create an unforgettable experience for all participants and visitors.

She noted that the 2025 NAFEST in Enugu would not only strengthen national unity through culture but also project the state as a leading destination for arts, culture, and tourism in Nigeria.

Members of the committee include the Commissioner for Culture, Tourism and Creative Economy, Barr. Ugochi Madueke; Commissioner for Information and Communication, Dr. Malachy Agbo; Commissioner for Youth and Sports, Barr. Lloyd Ekweremadu; Chairman, Enugu State Post Primary School Management Board, Rev. Fr. Chinedu Mgbodile; SSA to the Governor on Media, Hon. Dan Nwomeh; SSA to the Governor on External Relations, Hon. Uche Anichukwu; General Manager, Enugu State Structures for Signage and Advertising Agency, Hon. Francis Aninwike; Director of Culture and Cultural Dialogue, Godfrey Okoye University, Enugu, Dr. Ozo Ferdinand Anikwe; SA to the Governor on Research and Publication, Barr. Joshua Ejeh; and former Executive Secretary, Enugu State Council for Arts and Culture, Chief Izueke Eddie Okolo.

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Others are SSA to the Governor on Revenue, Hon. Adenike Okebu; SSA to the Governor on Legal Matters, Hon. Juliet Okonkwo; SA to the Governor on Revenue Mobilisation, Hon. Sandra George; representatives of the NCAC, Dr. Pamela Agu and Dr. Chioma Emeafor; Vice President, Federation of Tourism Associations of Nigeria (South East), Mr. Wilson Uche Ugwu; Curator, National Museum of Unity, Enugu, Aloysius Duru; Curator, National Gallery of Arts, Enugu, Patricia Nkwocha; Chief Heritage Officer, National Museum of Unity, Enugu, Dr. Ijeoma Onyejekwe; Executive Director, Centre for Memories, Iheanyi Igboko; HOD Creative Arts, Ministry of Culture and Tourism, Charles Eze; and HOD Performing Arts, Enugu State Council for Arts and Culture, Florence Igboneku, among others.

The Executive Secretary, Enugu State Council for Arts and Culture, Hon. Laurence Ani, will serve as the Secretary of the committee.

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CULTURE AND TRADITION

Iyom Chief (Mrs.) Joy Odogwu Egolum: GRACE, ELEGANCE, EXCELLENCE in character

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…examining the quiet strength of a woman who builds others

By lFEANYI NDUKWE (SAINT), ONITSHA

From the roots of the Nri clan came the birth cry of an Amazon over four decades ago. That marked the beginning of a bearer of light into the community. We are honoured to detail in small quantity of a great Amazon in the person of Iyom Chief Mrs Joy Egolum.

In an age where power often shouts and pride seeks applause, Iyom Chief (Mrs.) Joy O. Egolum stands as a gentle storm. She is calm, firm, and deeply influential. Her story is not one of noise or self-display, but of substance. A woman whose footprints echo through service, family devotion, philanthropy, and an unyielding sense of purpose.

Interestingly she was born with an instinct for leadership and a heart tuned to humanity, Iyom Joy Egolum rose steadily through life’s ladder. She didn’t rise by chance, but by choice, discipline, and grace.

She mastered the delicate balance between ambition and humility, between public service and private integrity.

As the South East Corporate Affairs Manager, NB PLC, her career marked by diligence and distinction, reflects a woman who understands that leadership is not about titles, but about transforming lives and lifting others to their rightful heights.

What defines Iyom Chief (Mrs.) Egolum most profoundly is her philanthropy (quiet, consistent, and far-reaching). Her gestures go beyond charity; they are expressions of empathy. She has supported widows with dignity, empowered women through skill acquisitions, offered scholarships to indigent students, and extended a motherly hand to orphans and the less privileged. For her, giving is not an act of showmanship but a duty born out of compassion. No wonder the Enugu state government through the office of the First Lady gave her recognition awards.

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Her philanthropic spirit has become a beacon for many, particularly women who have found in her A ROLE MODEL of what strength in femininity truly means. In a society that often undervalues women’s contributions, Iyom Joy Egolum stands as a testament that being female is not a limitation but a DIVINE CALL TO NURTURE, influence, and lead.

Behind every great achievement of hers lies a foundation built on love and family. Iyom is a devoted wife, mother, and matriarch, she embodies the saying that “charity begins at home.”

Her home radiates the same warmth she extends to her community, a sanctuary of discipline, love, and understanding to her children and those she mentors, she is both a teacher and a friend; to her husband, a true partner and confidant.

Her ability to harmonize family responsibilities with professional excellence is a quiet victory; one that many women admire and draw strength from. In her, we see a reflection of resilience and grace, a woman who bends under pressure but never breaks.

Iyom Joy Odogwu Egolum’s life hasn’t been without trials. Like gold refined in fire, she has faced storms; social expectations, professional challenges, and the unique pressures that come with being a woman in leadership.

Yet, she turned every challenge into a steppingstone. Her story is one of endurance rewarded with purpose. Every setback only refined her wisdom, deepened her empathy, and strengthened her resolve to serve.

From her early days in service where she distinguished herself as a woman of integrity and administrative excellence to her later years of community leadership and philanthropy.

Iyom Egolum’s journey reads like a testament of faith, courage, and vision. She has held positions of trust and honor, always leaving trails of fairness, foresight, and compassion.

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Today, her legacy shines brightly especially in the lives she has touched which includes schools in Nri and Enugu states, churches, community associations, and women’s groups all bear testimony to her generosity and moral strength. She is a woman who gives without counting, leads without dominating, and inspires without demanding praise.

Her story challenges every woman and indeed every person to see life not as a competition, but as a calling. To lift others as we climb, to be firm yet kind, and to live in a way that our names become blessings on the lips of others.

Her relationship and love for her father, late High Chief Odogwu remains a resounding drum of moral and spiritual guidance.

Quoting her, “Leadership is not about position. It is about compassion, patience, and vision, “— Iyom Chief (Mrs.) Joy Odogwu Egolum

Today, we celebrate God’s Faithfulness on you, keep shining bright as the stars.

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CULTURE AND TRADITION

Gov Mbah Urges Nigerians To Turn Culture Into Economic Power

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Governor Peter Mbah of Enugu State has called on Nigerians to transform the country’s cultural wealth into economic power that would create millions of jobs and drive sustainable growth.

Declaring open a three-day Culture and Creative Economy Summit at the Landmark Nike Resort, Enugu, on Tuesday, the governor, who was represented by the Secretary to the State Government, Prof. Chidiebere Onyia, said the creative economy must be seen as central to Nigeria’s future.

“Enugu State is proud to stand with the Federal Government in this vision. We are ready to provide platforms, infrastructure, and partnerships that will unlock the real potential of Nigeria’s creative sector, from Nollywood to Afrobeat, from heritage to tourism, and to digital innovation. The message is clear that the creative economy is not just entertainment; it is Nigeria’s blue economy,” Mbah said.

He reminded participants that his administration had set a target of growing Enugu’s economy from $4.4 billion to $30 billion by 2030, stressing that every sector must contribute to achieving the vision.

He urged the private sector, cultural custodians, and young people to “create the legacy of a Nigeria where our culture is celebrated, our creativity rewarded, and our economy transformed.”

Governor Mbah further announced that Enugu would host the National Festival of Arts and Culture (NAFEST) in November 2025, assuring that the state had already invested in the infrastructure needed for a successful outing.

“It will be an ecosystem of economic activities. Enugu is open for business,” he stressed.

Delivering the keynote address, Prof. Lyndsay Duthie of the University of Creative Arts, United Kingdom, said that creating wealth through culture requires collaboration, innovation, and technology.

READ ALSO:  Gov Mbah Urges Nigerians To Turn Culture Into Economic Power

“Culture and creativity equal economic power,” she said, adding that Nigeria has one of the strongest opportunities to build a competitive creative economy if government policies, infrastructure, and incentives are aligned.

She stressed that beyond population advantage, Nigeria must develop skills, invest in education, and provide incentives that would help talents thrive. According to her, funding, infrastructure, and world-class creativity should form the strategic pillars of the country’s creative growth.

The Director General of the National Council of Arts and Culture, Obi Asika, described the creative economy as a viable path to national prosperity, noting that the summit brought together commissioners, permanent secretaries, and directors of culture to brainstorm on unlocking opportunities in the sector.

“As a country, we can achieve a $100 billion creative economy by 2030 and $250 billion by 2035 if we invest deliberately in the process,” Asika said.

He also commended Enugu as a suitable host for NAFEST 2025, adding that “Enugu is a great place to host NAFEST. The infrastructure is there and culture has always been here.”

Earlier in her welcome address, the Enugu State Commissioner for Culture and Tourism, Dame Ugochi Madueke, expressed delight that Enugu was hosting the summit, describing it as a historic moment for Nigeria’s creative industry.

She said the theme, “Monetising Culture and Creative Industries at the Sub-National Level,” was timely, adding that culture and creativity across the country are more than entertainment because they represent wealth, jobs, and opportunities waiting to be unlocked.

“Here in Enugu, we are already taking bold steps – developing our eco-tourism sites, investing in film and music, preparing to host NAFEST 2025, and building platforms where culture meets commerce,” she said, while urging participants to join hands in building a stronger and united creative economy for Nigeria.

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The summit drew the attendance of Commissioners in charge of Culture and Creative Economy, directors of federal and state ministries, departments and agencies from the 36 states and the Federal Capital Territory, as well as federal agencies responsible for arts and culture, among others.

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CULTURE AND TRADITION

AFIAOLU 2025: Nnewi on the Limelight as Life Beer Lights Up the City

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The ancient city of Nnewi came alive in grand style on Saturday, August 30, 2025, as it hosted its highly celebrated annual Afiaolu Festival. The historic event, known as the new yam festival, once again positioned Nnewi at the cultural center stage of Anambra State and beyond.

The city, widely regarded as the commercial hub of Anambra, welcomed indigenes, visitors, and dignitaries from all walks of life who converged to witness the colorful celebration.

As part of its commitment to promoting Igbo culture and tradition, Nigerian Breweries Plc, through its Life Beer brand, played a leading role as the major sponsor of the festival.

Speaking during the event, Iyom Joy Egolum, Corporate Affairs Manager (South East), emphasized that Life Beer remains passionate about showcasing Igbo heritage to the world. “Supporting Afiaolu Festival is our way of giving back to society while keeping our traditions alive,” she noted.

Echoing her words, Stella Agah, Marketing Manager, Nigerian Breweries Plc, expressed her delight at the experience, adding that Life Beer continues to draw strength from the richness of Igbo culture. She affirmed the brand’s vision to project the beauty of these traditions beyond Eastern Nigeria to the global stage.

From L-R: Olaoluwa Babalola, Portfolio Manager Mainstream, Nigerian Breweries Plc; Chinwe Ude, Zonal Business Manager – East, Nigerian Breweries Plc; Sarah Agha, Marketing Director, Nigerian Breweries Plc; Representative of HRH Igwe KON Orizu III, Crown Prince Obi Orizu; HRH Obi Afam Charles Obi (Ogidi IV), Obi Uruagu Nnewi and Ken Maduakor, Distributor of Life Beer at the 2025 Afiaolu Festival, Nkwo Triangle, Nnewi on Saturday.

The festival featured thrilling activities including traditional wrestling matches, cooking competitions, and mesmerizing displays by cultural dance troupes. The famous Ajofia Nnewi masquerade, regarded as the highest and most revered in the community, also made a dramatic appearance, electrifying the atmosphere. Winners of the various contests went home with handsome cash rewards courtesy of Life Beer.

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For many attendees, this year’s Afiaolu stands out as the grandest celebration in recent memory — a testament to the enduring partnership between Nnewi, its people, and Nigerian Breweries in preserving cultural heritage.

See moments captured at the event below:

CLICK HERE TO SEE ALL PICTURES CAPTURED DURING THE EVENT

 

 

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